2024
Annual report
Building trustthrough performance
Knowing our customers inside out
President North America, Paul Wood, and Key Account Manager North America, Leah Wolfe, talk about how customer intimacy combined with data analysis is proving to be a winning strategy in becoming a trusted partner for leading retailers across North America. With baby diaper sales driving Ontex’s growth in the US, this approach will strengthen our market position.
Paul: Knowing our customers is the first step towards building meaningful relationships and driving sustainable success. In our North American sales team, Leah Wolfe is a standout example of this. Thanks to her exceptional customer relationships, she landed a nomination for P.R.I.D.E. Champion. How do you feel about this award, Leah?
Leah: Thank you, Paul. I am probably most proud of our collective achievement to secure Ontex’s seat at the table with many of the top 10 retailers in the US. Backed by our years of experience in Europe, and the market knowledge of our US focused team, we are able to bring the right products at the right time.
Paul: This shows that energy and passion not only deliver results but also inspire others. In 2024, our commercial strategy has been to combine this customer intimacy with customer data leadership.
This has allowed us to gather insights on ethnography, shopping patterns, consumer preferences, and market dynamics. This will remain a key focus for us the coming year as well, especially because of the everevolving consumer dynamic.
Leah: Yes, data analysis helps us better understand both our consumers and our product categories and it puts us in a stronger position to meet the needs of our customers. For example, we provide expert insights on packaging design, product attribute placement and category trends, which help foster longterm partnerships.
Paul: Exactly. And it’s this level of thought leadership that enables us to be recognized as true partners for the retailers, and to drive the category together.
