Innovation for everyone
At Ontex, the driving force behind our innovation agenda is accessibility. Because we believe that innovation is for everyone. That’s why we’re always looking to make innovation available as fast as possible. To make our products smarter, safer and more sustainable than ever before. And to make certain they’re affordable to as many people as possible.
You’ll always find us in pole position when it comes to anticipating new trends and developments in the industry, because we want to bring them into the world at speed.
Our company is driven by a simple belief – the more we care, the more successful we can become. And this principle inspires our innovation agenda, too. Behind the science, everybody at Ontex takes pride in being the driving force behind our efforts to constantly improve
the experience for our customers and consumers, today and in the future.
We take care of people and everyone we’re connected with. So, our partners – customers, suppliers and others – are all right at the heart of our innovation program, to deliver value together.
Ontex innovation is for everyone. Today and tomorrow.
Our innovation promise

Ontex is dedicated to making everyday life easier, across generations. And our innovation program is right
at the forefront of that pursuit.
It’s built on four principles, which we partner with customers, suppliers and other stakeholders to translate into reality:
make it fast, affordable, sustainable, and smart.
The program is rooted in our deep belief that
great innovations should be accessible to everyone.
Our innovation expertise

Consumer centric approach
trend analysis, in-house panel capabilities

Competition watch
IP screening, industry intel, competitive gap analysis, systematic screening competitors

Strong supplier partnerships
lead partners to work together

Fast prototyping at development center
pilot lines to develop innovation and test new raw mats,
tooling & technologies

Strong collaboration with external test institutes
to qualify new developments

Strong IP & trademark capabilities
to protect new developments
Our R&D centers

Our R&D centers foster fast and smart innovation, in close collaboration with our engineering and operations teams, placing consumers, customers and partners at the core of value creation.
From left to right
- North America
Mexico, Tijuana - Europe
Spain, Segovia - Europe
Belgium, Buggenhout - Europe
Germany, Mayen - Europe
Germany, Großpostwitz
Our innovation pipeline is inspiredby customer & consumer needs


Fundamentals first
Nailing the fundamentals
- Absorbency
- No-leakage
- Breathability
- Dryness


Good for the planet
Sustainable product experiences with an ecological footprint
- Natural materials
- Less plastic
- Recyclability or Compostability
- Reusables


Good for me
Safe and healthy for me & my family
- No harmful chemicals
- Safe materials
- Ingredient transparency


Comfort for me
Safe for me
- Super soft materials
- Kind to skin
- Perfect fit
Our innovation news
X-CORE technology for adult pants
23/08/2023