At Ontex, we create a world where everyone can embrace life’s many changes. We make quality products and solutions in baby care, feminine hygiene, and adult incontinence care. We develop our people and work to deliver sustainable value to our shareholders, partners, customers and suppliers, while making a positive impact on the communities around us.

The Ontex Difference

Ontex makes both retailer brands and its own brands in Baby Care, Feminine Care and Adult Care. This is unique.

Our dual model gives unique insight into what retailer customers want and what end-users need, which complements our own extensive research. All this feeds into our innovation pipeline and processes, and influences our choice of technology.

Our research enable us to adapt quickly. The end result is best-value protection and comfort across all our categories. We back this up with strong marketing and brand support and first-class service.


Innovation is one of the key strategic pillars at Ontex. We develop and deliver the right product and packaging innovation at the right time, inspired by customer and consumer needs, with sustainability in mind.

New products are created from rigorous research into market trends, customer and consumer insights, the skills of our engineers and, not least, the creativity of our people.

We also collaborate with partner organizations including leading universities, laboratories, institutes, start-ups and research organizations to make sure that we are at the forefront of change.

Company profile and strategy

Ontex is a leading international personal hygiene group. The strategic vision for Ontex is simple: to be the number one partner of choice for partner retail brands and healthcare brands, in Baby Care, Feminine care and Adult Care, with leadership positions in Europe and North America.

We believe that driving growth with sustainable healthy margins requires a fundamental shift in our competitiveness. We have set out five strategic priorities to achieve this.

  • True customer centricity
  • Competitive innovation
  • Strong sustainability performance
  • Cost-efficient operations
  • Lean, focused, performance-driven organization

Our values

Ontex has five values. These company values guide us when we work to realize our company goals and our vision.

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We care: we champion Ontex in everything we do. We work with energy, determination and commitment to be the best in what we do. We believe that what we do matters: we are proud to make a valuable contribution to our customers’ lives, to make a difference to people from every generation.

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We deliver on expectations. We do what we say we will do. We are trusted to design, engineer, manufacture and deliver high quality products for our customers and consumers and to provide outstanding service.

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We each take responsibility for doing the right thing. We are committed to the highest standards of behavior and ethics for the business as a whole and as individuals. We treat our customers, suppliers and each other with fairness, honesty and respect

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Drive for Results

Only our best is good enough. We all share an underlying can-do mentality, and we encourage each other in our entrepreneurship. We recognize that each of us must play our part in making Ontex an organization with a high-performance culture.

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We work together to achieve our shared goals. We are one company worldwide, working collaboratively with each other and our customers and suppliers. Sharing ideas and using our diverse talents, backgrounds and experiences makes us a more innovative and successful organization. Read more about our diversity, equity and inclusion approach.

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