Ontex is a leading international personal hygiene group. We engineer and make high quality products for Baby Care, Feminine Care and Adult Care and are the partner of choice for consumers, retailers, and institutional and private healthcare providers around the world.

We employ ~10,000 people on five continents and our products are available in more than 110 countries. Around half are sold as Ontex brands and the remainder as retailer brands.

Our vision

Our vision is to contribute to a world where everybody has access to affordable personal hygiene products, all the while developing our people, delivering sustainable value to our shareholders, partners, customers and suppliers, and making a positive impact on the communities around us.

The Ontex Difference

Ontex makes both retailer brands and its own brands in Baby Care, Feminine Care and Adult Care. This is unique.Our dual model gives unique insight into what retailer customers want and what end-users need, which complements our own extensive research. All this feeds into our innovation pipeline and processes, and influences our choice of technology.Our research enable us to adapt quickly. The end result is best-value protection and comfort across all our categories. We back this up with strong marketing and brand support and first-class service.

Our values

Ontex has five values. These company values guide us when we work to realize our company goals and our vision.
PassionWe care: we champion Ontex in everything we do.We work with energy, determination and commitment to be the best in what we do.We believe that what we do matters: we are proud to make a valuable contribution to our customers’ lives, to make a difference to people from every generation.
ReliabilityWe deliver on expectations.We do what we say we will do.We are trusted to design, engineer, manufacture and deliver high quality products for our customers and consumers and to provide outstanding service.
IntegrityWe each take responsibility for doing the right thing.We are committed to the highest standards of behavior and ethics for the business as a whole and as individuals.We treat our customers, suppliers and each other with fairness, honesty and respect
Drive for ResultsOnly our best is good enough.We all share an underlying can-do mentality, and we encourage each other in our entrepreneurship.We recognize that each of us must play our part in making Ontex an organization with a high-performance culture.
EveryoneWe work together to achieve our shared goals.We are one company worldwide, working collaboratively with each other and our customers and suppliers.Sharing ideas and using our diverse talents, backgrounds and experiences makes us a more innovative and successful organization.

Innovative Products

Innovation is one of the key strategic pillars at Ontex. It centres on affordable products that meet consumer needs. New product development or extensions come from rigorous research into market trends, customer and consumer insights, the skills of our engineers and, not least, the creativity of our people.We have our own innovation community that provides a steady flow of innovation to our product categories. We also collaborate with local and international partners including leading universities and laboratories, institutes and research organizations to make sure that we are at the forefront of change.Our nine technical centres are located in Belgium, Brazil, Germany, Mexico, Italy and Turkey, close to local markets. They are staffed by experienced R&D experts in well-equipped labs with their own pilot production lines.We test and qualify products in our labs and with independent organizations. At every stage of the development process, we validate our findings using focus groups, lab tests, consumer panels and home-use to ensure all-round product qualification.