Making everyday life easier, across generations.

Here for you.

We make quality products and solutions in baby care, feminine hygiene, and adult incontinence care. We develop our people and work to deliver sustainable value to our shareholders, partners, customers and suppliers, while making a positive impact on the communities around us.


Innovation is one of the key strategic pillars at Ontex. We develop and deliver the right product and packaging innovation at the right time, inspired by customer and consumer needs, with sustainability in mind.

New products are created from rigorous research into market trends, customer and consumer insights, the skills of our engineers and, not least, the creativity of our people.

We also collaborate with partner organizations including leading universities, laboratories, institutes, start-ups and research organizations to make sure that we are at the forefront of change.

Company profile and strategy

Ontex is a leading international personal hygiene group. The strategic vision for Ontex is simple: to be the number one partner of choice for partner retail brands and healthcare brands, in Baby Care, Feminine care and Adult Care, with leadership positions in Europe and North America.

We believe that driving growth with sustainable healthy margins requires a fundamental shift in our competitiveness. We have set out a strategy to achieve this.

Our values

Ontex has five values. These company values guide us when we work to realize our company goals and our vision.

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Let’s be energized.

We bring positive ENERGY to work every day.  We INVEST ourselves to advance Ontex and our purpose and CELEBRATE our achievements.

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Let’s count on each other.

We take OWNERSHIP and stick to our COMMITMENTS.  We demonstrate ACCOUNTABILITY for the RESULTS we deliver.

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Let’s walk the talk.

We stand up to PROTECT and RESPECT.  We SPEAK UP and DO THE RIGHT THING, even in challenging circumstances because TRUST is at the base of everything we do.

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Drive for Results

​​​​​​​Let’s play to win.

We PLAN and PLAY TO WIN. We dare to take risks, PRIORITIZE our efforts on what really matters and act with SPEED and PRAGMATISM.

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​​​​​​​Let’s do it together.

We succeed as one TEAM ONTEX. We act with unity and inclusion, embrace DIVERSITY and truly CARE for each other.

Read more about our diversity, equity and inclusion approach.

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