Ontex continues to support Woosh to make diaper recycling a reality

Ontex continues to support startup company Woosh in Belgium, to help make diaper recycling a reality in Ontex’s home country. Today, Woosh announced the launch of a new diaper made for recycling, co-developed with Ontex.

Annick De Poorter, Ontex’s Chief Innovation and Sustainability Officer, said:

“We are extremely proud of the diaper that we have designed for and with Woosh. In every product that we make, we seek out ways to improve our impact on the environment. For this diaper too, we have conceived the design, the formulation and the packaging in such a way as to ensure that, after recycling, there are still useful raw materials to use in new diapers, and that the diaper also remains affordable.”