2024
Annual report
Building trustthrough performance
Customer proximity leads to results
2024 was a year of growth for our company, even in a challenging and highly competitive market. According to Laurent Nielly, President Europe, we owe this success to passionate and dedicated team members, such as Tiziana Piccolo, Regional Sales Manager for Nursing Homes, Italy.
Laurent: 2024 marked a disruptive change for our commercial organization. We set our sights on becoming more interactive with our customers, and placed true customer-centricity at the forefront. This approach is clearly paying off, because it allows us to increase efficiencies, service level and improve speed to market. Ultimately, that is what our customers – whether retail partners or healthcare institutions – are rewarding us for. Tiziana, you have been a significant contributor to this success, so your recognition as a P.R.I.D.E. Champion was especially important to me.
Tiziana: Thank you, Laurent. It’s rewarding to see that our way of working, focusing on a decomplexified portfolio and differentiating services, is recognized by the market, and that this has contributed to Ontex’s success in Europe. Consolidating our number two position in the European adult care market makes us excited about the future.
Laurent: Even more impressive, we continue to outperform the market, and we see continued potential, both for our retailer brands and in the healthcare segment. That’s why I look forward to next year with great ambition and confidence. And our recipe remains the same: more interaction, allowing us to leverage our years of expertise.
Tiziana: Our years in the field demonstrate that Ontex’s value extends far beyond providing high-quality products. It’s our human approach, with room for listening, ideation, and knowledge sharing, that sets us apart from competition. Our customers value the total package. And this makes me and the entire commercial team proud to be part of Ontex.
