With more than 30 years of CPG experience, including 18 years leading international brands at Kimberly-Clark, Sergio Cruz now oversees sales, marketing, analytics and brand strategy at Ontex’s North American headquarters, advancing business development as the demand for private label products rises across the U.S.  

Sergio’s focus is on enhancing relationships with major retailers, streamlining commercial operations and developing high-performing teams that drive lasting growth. His leadership supports Ontex’s mission to provide private label products that retailers rely on and parents prefer, reinforcing the company’s role as a market leader.