With more than 30 years of experience in the consumer goods industry, including 18 years leading international brands at Kimberly-Clark, Sergio Cruz brings a strong track record of commercial leadership and business transformation.

Since joining Ontex in June 2025, he has built a deep understanding of the business and the North American market. As President North America, Sergio is focused on building on the solid foundations that have been established, strengthening customer partnerships, and accelerating the performance of the business.

Sergio combines an entrepreneurial mindset with an end-to-end view of the organization, enabling teams to move faster and deliver results. He is passionate about developing high-performing, engaged teams and driving sustainable, long-term growth.