Caregiving is a deeply human act. However, in the fast-growing world of elderly care, that connection is often overshadowed by a relentless race against the clock and tightening budget constraints. Whether in a facility or at home, the pressure on caregivers has reached a tipping point. Professional staff are pulled away from the bedside to manage administrative tasks while families find themselves navigating complex medical needs with very little guidance.
The reality on the care floor
In Europe, caregivers are spending significantly less time on direct patient care than before1. The OECD reports that administrative tasks now consume up to one-third of clinical time2, a critical issue given the EU’s current shortage of 1.2 million healthcare workers3.
In incontinence care, where ‘check and change’ routines are frequent and physically demanding, this burden is magnified. With the WHO identifying ‘documentation stress’ as a primary driver of burnout4, digital solutions can help streamline logistics so that the focus can return to the individual.
“That’s why at Ontex, we look beyond products and build a connected suite of digital resources that actively support caregivers in their day-to-day work, wherever they are.” says Siddhesh Kadam, Sr. Marketing Manager of Digital & Solutions.
A connected ecosystem to support the care journey
We focus on three distinct areas: the B2B Care Management Platform, which streamlines logistics and protocols for professional facilities and caregivers; Ontex Academy, a digital hub for accredited clinical training; and Caregivers Connect, a space providing practical guidance for those managing care in a home environment.
At Ontex, we believe technology can support caregivers in the background, without getting in the way. “Digital ecosystems can simplify care by removing friction, giving caregivers more time for the people who matter most,” says Siddhesh.
The human expertise behind the digital approach
We know that technology is only as effective as the people behind it. Our digital tools are a foundation, but the true added value lies in our hybrid approach, where digital efficiency meets the expertise of ‘real people’.
Our nurse advisors and clinical experts are active partners in this ecosystem, working directly with nursing staff to bridge the gap between software and actual bedside care. This human support extends to supporting and training caregivers who face the same daily problems, ensuring that the technology is always backed by professional insight. Whether it is a staff member gaining new clinical knowledge through the Ontex Academy or a home-based caregiver finding practical answers on Caregivers Connect, the goal remains the same.
Gul Ahmadli, Digital Sales Platform Specialist clarifies: “Digital tools provide the time, but our people provide the confidence. We are offering the expertise and personal connection that caregivers truly need to manage complex care with ease.”
Redefining care support
Alongside its core manufacturing role, Ontex supports elderly care providers with complementary digital tools and expert guidance. By combining essential incontinence products with digital tools and hands-on expert support, we help address key challenges in modern adult care from multiple angles.
Discover our full range of healthcare services and how they support today’s care challenges.
1. Tandem Health (2024). Time to Care Report: How clinicians and patients across Europe experience admin & burnout
2. OECD (2020), Empowering the Health Workforce: Strategies to Make the Most of the Digital Revolution.
3. OECD/European Union (2024), Health at a Glance: Europe 2024.
4. WHO (2024), Digital health transformation in Europe.
