Ontex successfully launched a new, high-performing Training Pants proposition for the US market, following a 10+ month co-creation partnership with a leading national retailer.

From the start, the collaboration was built on expert-to-expert alignment, bringing together commercial, R&D, supply chain, and quality teams from both organizations. This close cooperation ensured that consumer insights, performance expectations, and operational requirements were fully integrated into the product design.

The result is Ontex’s highest-performing Training Pants to date, delivering improved fit, protection, and comfort for growing toddlers. Ratings and reviews exceeded expectations, with an average score above 4.5 stars, confirming strong consumer acceptance.

The project also leveraged expertise from Ontex’s US teams and its Global Center of Excellence for Baby Care, combining local market understanding with global innovation capabilities. This success demonstrates how deep customer collaboration, paired with operational readiness, can accelerate innovation and deliver value at scale for families, retailers, and Ontex alike.