Consumers are at the heart of our business. We embed safety and quality across the entire product lifecycle to protect their well-being and the communities we serve. We actively involve consumers and end-users to inform our decisions, and we go beyond legal requirements to ensure
product safety.

We monitor global regulations, engage in industry initiatives, and integrate these into our processes. This  includes setting clear supplier expectations, conducting chemical and toxicological assessments, testing for trace substances, and securing independent eco-label  certifications.
In 2025, we expanded our OEKO-TEX® Standard 100 certification to key product categories—now covering 2,597 products across six certificates.

“Ensuring product safety has never been more complex. In 2025, we faced a rapidly shifting regulatory landscape, requiring us to respond to broader restrictions and shorter implementation timelines than ever before. To meet this challenge, we strengthened the role of science at the core of our decision-making. We enhanced our in-house toxicological expertise and invested in continuous education to ensure our teams remain at the forefront of emerging scientific knowledge.

This shift has changed how we work every day. Safety is not a checkpoint at the end of product development; it is a constant, evolving process.

Every ingredient is questioned, every formulation reviewed, and every decision made with a forward-looking mindset. At the same time, we stepped closer to the source of  change. By increasing our engagement with authorities and industry partners, we created a more direct line of sight into upcoming regulations.

These conversations are not just about compliance—they help us challenge assumptions, share knowledge, and contribute to shaping safer standards for everyone. “