Our PRIDE values (Passion, Reliability, Integrity, Drive and Everyone) define what we stand for at Ontex. We care deeply about our work, because we believe that this is directly linked with job satisfaction and successful outcomes. In 2023, we re-emphasized the importance of our PRIDE values with a set of dedicated activities. Leading by example matters; that’s why our leadership teams kickstarted the program with a commitment to role-model these behaviours. To maintain focus and truly bring this culture to life, our executive management committee (EMC) and executive leadership team (ELT) engage in an ongoing process. We expect to roll out this program to more leaders throughout Ontex.
We followed through by organizing the first edition of an annual awards ceremony to recognize outstanding Ontex employees and teams who demonstrate these values in their everyday work: our PRIDE Value Champions!
Launched in July 2023, the process began with an invitation for each Ontex employee to nominate a colleague (or team) from any part of the business, in any job role for demonstrating PRIDE Value behaviors. This resulted in more than 600 nominations from all layers and regions of the group.
In October 2023, we hosted a special awards ceremony in Spain, where our six PRIDE Champions were put in the spotlight. Their direct colleagues and the leadership team shared their appreciation for the remarkable contribution to Ontex’ culture.
Congratulations once again to the six 2023 PRIDE Value Champions: Naomi Gill, Jeff Nance, Aurélie Salsarulo, GEC Lab Team Mayen, AMU2 Buggenhout, and Sao Paolo International Merchandising team.
“In 2025, we continued to advance circularity through our close partnership with Woosh, whose innovative collection and recycling processes enable diaper waste to be recovered rather than incinerated or landfilled. Our core expertise lies in designing diapers specifically optimized for recycling.
