On April 14 2016, we relaunched our Canbebe brand with a press conference in Istanbul. Canbebe is the number three diaper brand in Turkey and has the ambition to become number two in the diapers market. We innovated our product design, created new packaging and new communication.  “Canbebe for Every Baby” is the new tagline, thereby communicating that Canbebe offers qualitative baby care for all moms and at a good price. We also developed a TV commercial, new displays in stores, new trial packs, new big size packs… The relaunch of Canbebe was also picked up by several Turkish newspapers and magazine.

Learn more about our brand by visiting http://www.canbebe.com.tr/.


Maarten Verbanck

Phone: +32 53 33 36 20

Geoffroy Raskin